The BBC and Premier League Super Movers campaign aims to help primary school teachers encourage children to become more active, via provision of video resources for teachers to integrate physical activity into classroom learning. Dr Lauren Sherar has worked with Super Movers to refine website content, and organise an advisory group including BBC and premier league staff alongside academics from Loughborough and Nottingham University, and University College London. Dr Sherar has also led on an online evaluation of Super Movers.
This is high impact consultancy and was a direct extension from the CLAHRC EM project - CLASS PAL. Because of CLASS PAL, Dr Sherar was asked to consult for Super Movers. Super Movers was launched live on BBC television, with expert comment from Dr Ash Routen (project manager of CLASS PAL). The Premier League has collaborated with 92 football league clubs nationally to launch the initiative in schools, as well as implementing a social media campaign. With high brand awareness, Super Movers has potential to reach most primary schools nationally. In a similar campaign, in one year the Premier League reached over 10,000 (more than 50% of UK primary schools) primary schools in the UK.
If adopted nationally there is potential for Super Movers to improve children’s physical activity in the classroom, which can impact positively on attention to tasks, engagement and motivation to learn. In addition, physical activity is associated with a range of health outcomes in children including improved metabolic health, body composition, and certain mental health outcomes.
The CLASS PAL project has generated evidence on factors that both constrain or facilitate implementation of classroom physical activity and the resultant papers, conference presentations and media appearances from this work led to the BBC seeking out Dr Lauren Sherar’s expertise in this area.
Contribution of CLAHRC East Midlands
NIHR CLAHRC support was instrumental in attracting this consultancy work. The CLASS PAL project has generated evidence on factors that both constrain or facilitate implementation of classroom physical activity and the resultant papers, conference presentations and media appearances from this work led to the BBC seeking out Dr Lauren Sherar’s expertise in this area. In this case we also applied the learning we have taken from the ‘planning for implementation & impact’ document, and routine tailored feedback on our implementation practice as part of the CLAHC-EM quarterly reports.
What happened next?
The consultancy began in December 2018. To date the work has involved expert comment in the development of Super Movers resources and the website, organising an expert advisory group and conducting an online evaluation of the campaign. The campaign was launched live on BBC One television and has been supported by 92 football league clubs conducting outreach work across England, Scotland and Wales.